Hello, world.
We’re Generation.
We find what’s true.
Then we give it a name,
a shape, a form.

We live at the intersection of opportunity and challenge.

In 1999 we created Generation to be a focused research, strategy, and branding consultancy that works exclusively with nonprofits. We understand missions, internalize cultures, study challenges, inspire creativity, and create bright futures. In practical terms that means we conduct in-depth research, write compelling positioning platforms, produce bold marketing tools, and design solution-oriented strategic plans that generate progress and impact.