The American University in Cairo

Driven by Excellence

What We Worked On Together

Qualitative and Quantitative Research

Positioning and Messaging

Institutional Rebrand

Student Recruitment Campaign

Fundraising Campaign Branding

positioning
The American University in Cairo is Egypt’s leading English-language university, modeled on an American liberal arts college and issuing American- and Egyptian-accredited degrees.
Refreshed Branding
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“We have been working with Generation for more than a decade because they take the time to genuinely understand our institution, our values and what we are trying to accomplish. They bring creativity and talent in a thoughtful approach that delivers ideas and messages tailored to our unique context and aspirations.”
Dina Abulfotuh
Vice President for Marketing Communication & Public Affairs
The American University in Cairo
MICROSITE
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Recognition
What people are saying

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