Recognition
Ready for the World
Qualitative and Quantitative Research
Positioning and Messaging
Visual Identity
Brand Guide
Student Recruitment Campaign
We were only too happy to oblige. Beginning with a thorough discovery process—qualitative interviews as well as a quantitative survey of over 1,500 community members—we immersed ourselves in Greenhill. What emerged was a portrait of a school with a zeal for learning that encompassed an abundance of academic opportunities. Building off these insights, we developed compelling positioning that captured the essence of Greenhill's forward-facing spirit: Ready for the World Ahead.
From there we built a comprehensive set of visual and editorial tools, including a brand guide, communications suite, printed admissions suite, website copy, and an anthem video that embodied Greenhill’s dynamic energy.
Across our visual and editorial work, bright colors and student-driven stories highlighted Greenhill’s innovation, strong sense of community, and tireless pursuit of doing better every day. We showed how Greenhill was, in every way, ready for the world.
It was fulfilling, truly engaging work, and we were thrilled to win an InspirED Brilliance award alongside the Greenhill team—proof positive of the exceptional teamwork and collaboration that fueled our success.
*They’re probably also the only K-12 school in Texas with peacocks roaming around campus, although we heard that they can be, well, challenging. Unlike everyone at Greenhill.
