Recognition
Brighter together.
Qualitative Research
Positioning and Messaging
Mood Board & Visual Concepts
Brand Guide
After an immersive discovery process, we were impressed by the strength of the school’s Quaker values, a shared lens for looking at education and life. Channeling those values, we worked hand-in-hand with George’s client committee to develop bold new positioning and messaging that emphasized George School’s uplifting quality of being brighter together.
Our collaboration with George School also included streamlining and systemizing a diffuse visual identity. The refreshed logo symbol, colors, and typography brought together meaningful and resonant symbols for generations of George School students: the Sunset Oak and the Meetinghouse. The color palette includes a nod to George School’s legacy colors of buff and brown, which were still resonant with alums
The result? A rebrand that honors George School's past while painting a fresh, captivating picture of the future for prospective students and families.
When we stepped back to reflect on the work we did with George School, it was gratifying to witness the Quaker spirit throughout our process. With a collaborative, democratic way of working together, exceptional results emerged, affirming that indeed, we shine brighter together.
