Recognition
Excellence and Honor
Quantitative Research
Competitor Scan
Positioning and Messaging
Visual Identity
Brand Guide
Viewbook Development
So when Pingry asked us to help them refine and update their brand and admissions materials, we were flattered—and a little intimidated (imagine Beyoncé asking you to give her a makeover). We started by doing what any Pingry student would do: our homework. We interviewed almost 100 people from all facets of the school (students, faculty, alums, parents, staff, etc.). Then, we fielded a survey to internal audiences as well as newly admitted families and prospective parents, which garnered over 1,200 responses.
After a lot of thinking, discussion, and feedback, we hit on the key insight: Pingry’s awesome reputation and high-achieving community meant that it sometimes felt more like a Fortune 500 company or sports franchise instead of a school. There’s some truth to that, in that there is excellence in abundance at Pingry, in many different ways. But behind the achievements and the excellence, there was also a simple, unifying reality: At Pingry, they love school.
Those five words formed the cornerstone of our messaging, which centered on the incredible achievements of Pingry’s community, but also the excitement and energy and love that comes along with them. We infused these same qualities into our visual identity work, including a refined wordmark, color palette, and even some spirit marks (there’s a lot of spirit at Pingry). It all came together in the viewbook, “What We Love About School,” a 90-page book with elegant cloth binding and foil stamps, is sort of like the Cadillac of viewbooks.
Pingry has comprehensively implemented the messaging and visual identity we developed together with all the thoroughness and thoughtfulness that you’d imagine. We continue to partner with them as they develop their forthcoming strategic plan, and we’re grateful to them for picking us as their creative partners. At Pingry, they love school. At Generation, we love Pingry.
