And the name of this album is—well, you can see it for yourself here. Scroll down a wee bit.
But this post could have been about any number of similar attempts to be exceedingly simple and direct in communication.
Like, for example, the homepage of this fine young gentleman.
Or the homepage of our neighbors and friends over here.
Or, to go a little further back, the name of a certain Talking Heads album.
I feel the same impulse nearly every time I’m writing the introduction to a book. I’ll think: “I should just say, ‘This is a book about…’” Sometime I actually go through with it. But the impulse is always there. It comes from wanting to break through the mass of cultural static and speak clearly, unmistakably, to an audience. You’re trying (I’m trying) to look like you’re not trying to sell something—you’re just describing the thing exactly as it is. But trying to not-try is still trying. It’s a fine little paradox.