Massachusetts General Hospital

One of the world’s great centers of medical research and practice launches a $1.5 billion campaign—by far the most ambitious in its history. It cultivates donors nationally and internationally, reaching far beyond the grateful patient constituency that has historically provided almost all of its philanthropic support. During a period of economic crisis and industry-wide unrest, it soars.
  • Communications strategy
  • Campaign materials
  • Campaign logo

Case statement

Generation  Branding & Communication for Nonprofits