Manhattan Charter School

We came up with three symbols to represent the core values of this spirited Lower East Side elementary school: a lion (courage), the planet Saturn (curiosity), and the Statue of Liberty (opportunity). Then we put them on everything from signage to stickers to clothing, with the idea that students would choose their favorite for their uniforms. The (good) problem: They ended up wanting to wear them all.

Branding

Generation  Branding & Communication for Nonprofits