Boston College

A Jesuit administrator reminded us that one meaning of “holy” is “other than ordinary.” Which led to a positioning about BC being a place for people who do not think in ordinary ways, who aspire instead to be extraordinarily discerning, reflective and effective actors on the world stage. Which led to a new viewbook that began as an attempt to think about BC in new ways. (And which may have contributed to a record-breaking increase in the university’s Early Action applications.)
  • Admissions print suite
  • Positioning and branding


Travel Piece