So many, many things today are “made with love.” Computers, cosmetics, clothes, cookies, iced tea, skateboards, etc. and endlessly etc.
It’s the cute-ification of commerce. Actually, no, it’s an over-reaching attempt to make commerce feel human. It’s what happens when a culture suddenly realizes that everything it once produced it now only consumes; when it finds itself in mourning for a lost way of life, a hand-made life, a crafted, self-produced life.
And to compensate for this loss, the culture reaches for the only product it is still capable of making itself: language. Many, many things that are made with love are in fact made the same way everything else is made. “Made with love”—the language—is a last, sincere (or, alas, “sincere”) attempt to rescue a product, and maybe the culture itself, from its true nature.
Hoo! And that’s why you shouldn’t drink Red Bull and read Guy Debord at the same time. (I did not do either of those things.) Anyway. The ongoing problem in communications is: What does sincerity sound like? What makes communication feel or sound or actually be human?